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    VFM COMMUNITY

    Since its inception, Visa For Music has been committed to youth empowerment, supporting emerging artists and young professionals in the industry with training opportunities, networking and special rates. The festival also offers free access to activities for young professionals from Morocco and the African diaspora.

    The commitment of Visa For Music :

    Discovery
    Youth
    exchange
    Diversity
    New
    Talents

    Visa For Music promotes diversity by guaranteeing parity in the selection of artists and participants, and by appointing cultural ambassadors around the world. Created to give international visibility to talent from Africa and the Middle East, the festival has become a key platform for the development of the music industry.

    Media impact

    The media visibility of Visa For Music, valued at over 12 million dirhams, relies on a solid network of media partners: national and international television channels, radio stations, print media and digital platforms. This reach is reinforced by the active involvement of festival-goers, artists and professionals, generating a strong presence on social networks every year and reaching over 7 million people. Supported by the Moroccan and African cultural community, the festival also benefits from extensive coverage by media specializing in the cultural and creative industries.

    Key figures

    200

    partners
    national media
    10
    K

    R.S. publications
    and +150K cumulative subscribers
    2070

    radio spot broadcasts
    and 54 TV spots
    30

    CP
    and 246 articles
    630

    media present
    1570

    accredited journalists
    300
    K

    newsletter subscribers

    Economic impact

    In addition to residencies and collaborations, numerous national and international artists have benefited from concert programming and tours, mainly in Europe and Africa. Over 100 dates have been confirmed, generating around 10 million dirhams in revenue for the artists in 2025. In 2024, the 11th edition of VFM injected nearly 30 million dirhams into the economy of the Rabat-Salé-Kénitra region. These spin-offs, generated by festival-goers, partners and organizers, boosted key sectors such as hotels, catering, trade and transport.

    Key figures

    300
    M MAD

    in the economy
    de Rabat-Salé-Kénitra
    13000

    hotel nights
    in Rabat
    3500

    passengers taken care of
    by VFM
    1500

    persons employed
    including 70 staff and 80 volunteers

    "What makes Visa For Music unique is this chance to cross paths with music professionals from all over the world, in a setting where anything becomes possible. It was an experience that opens doors and broadens horizons."

    Aita Mon Amour photo
    Aita Mon Amour

    "At Visa For Music, we're not just on stage, we're at the heart of a real music market. Every encounter can lead to a project, a tour, a cultural exchange. I've talked to programmers, artists, managers... And these moments have changed my vision of my career."

    Rita L’Oujdia photo
    Rita L’Oujdia

    "Visa for Music stands out for its ability to offer an exceptional platform for artists, while fostering enriching exchanges between professionals in the cultural sector, all enhanced by captivating masterclasses."

    Safouane Pindra

    “A huge thank you to all the organizers of Visa for Music for this incredible opportunity to learn, meet and exchange ideas.

    From masterclasses and speed meetings to the discovery of emerging artists emerging artists: it was such a rich experience, out of space and time.”

    Malika Mbarki

    “Visa For Music is where borders disappear. Music becomes a universal language, and suddenly you’re discussing projects with artists from all over the world. It’s an unforgettable human and artistic adventure.”

    Arkai

    “What I loved most about Visa For Music was the diversity. In just a few days, I was able to exchange ideas with artists from completely different cultures, learn from their experiences and imagine collaborations I'd never have thought possible.”

    Kimyan Law