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VFM COMMUNITY

Since its inception, Visa For Music has been committed to youth empowerment, supporting emerging artists and young professionals in the industry with training opportunities, networking and special rates. The festival also offers free access to activities for young professionals from Morocco and the African diaspora.

The commitment of Visa For Music :

Discovery
Youth
exchange
Diversity
New
Talents

Visa For Music promotes diversity by guaranteeing parity in the selection of artists and participants, and by appointing cultural ambassadors around the world. Created to give international visibility to talent from Africa and the Middle East, the festival has become a key platform for the development of the music industry.

Media impact

The media visibility of Visa For Music, valued at over 12 million dirhams, relies on a solid network of media partners: national and international television channels, radio stations, print media and digital platforms. This reach is reinforced by the active involvement of festival-goers, artists and professionals, generating a strong presence on social networks every year and reaching over 7 million people. Supported by the Moroccan and African cultural community, the festival also benefits from extensive coverage by media specializing in the cultural and creative industries.

Key figures

200

partners
national media
10
K

R.S. publications
and +150K cumulative subscribers
2070

radio spot broadcasts
and 54 TV spots
30

CP
and 246 articles
630

media present
1570

accredited journalists
300
K

newsletter subscribers

Economic impact

In addition to residencies and collaborations, numerous national and international artists have benefited from concert programming and tours, mainly in Europe and Africa. Over 100 dates have been confirmed, generating around 10 million dirhams in revenue for the artists in 2025. In 2024, the 11th edition of VFM injected nearly 30 million dirhams into the economy of the Rabat-Salé-Kénitra region. These spin-offs, generated by festival-goers, partners and organizers, boosted key sectors such as hotels, catering, trade and transport.

Key figures

300
M MAD

in the economy
de Rabat-Salé-Kénitra
13000

hotel nights
in Rabat
3500

passengers taken care of
by VFM
1500

persons employed
including 70 staff and 80 volunteers

"What makes Visa For Music unique is this chance to cross paths with music professionals from all over the world, in a setting where anything becomes possible. It was an experience that opens doors and broadens horizons."

Aita Mon Amour photo
Aita Mon Amour

"At Visa For Music, we're not just on stage, we're at the heart of a real music market. Every encounter can lead to a project, a tour, a cultural exchange. I've talked to programmers, artists, managers... And these moments have changed my vision of my career."

Rita L’Oujdia photo
Rita L’Oujdia

"Visa for Music stands out for its ability to offer an exceptional platform for artists, while fostering enriching exchanges between professionals in the cultural sector, all enhanced by captivating masterclasses."

Safouane Pindra

“A huge thank you to all the organizers of Visa for Music for this incredible opportunity to learn, meet and exchange ideas.

From masterclasses and speed meetings to the discovery of emerging artists emerging artists: it was such a rich experience, out of space and time.”

Malika Mbarki

“Visa For Music is where borders disappear. Music becomes a universal language, and suddenly you’re discussing projects with artists from all over the world. It’s an unforgettable human and artistic adventure.”

Arkai

“What I loved most about Visa For Music was the diversity. In just a few days, I was able to exchange ideas with artists from completely different cultures, learn from their experiences and imagine collaborations I'd never have thought possible.”

Kimyan Law