FORUM

Thursday 21st November, 10am-11.30am, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Access to culture in the field of music: Capacity development in music and new professions

The conference will address the issue of access to musical culture on the African continent, exploring the challenges of musical education and transmission.

Speakers :
● Jimmy Berthé (moderator) (France)
- Project Manager at Acces Culture / French Institute Deputy Mayor / Paris Centre
● Gaëlle Mareuge (France)
- Project Manager for Cultural and Creative Industries, Social Link Department / French Development Agency
● Olivier Joseph Abanda (Cameroon)
- Director / Olia Lima International School of Music
● Élodie Finel (Mozambique)
- Director / 16Neto Cultural Space
● Douce Namwezi N’Ibamba (DR Congo)
- Director / Uwezo Afrika Initiative
● Habib Dechraoui (France)
- Founder and Artistic Director / Arabesques Festival

This conference is organized in partnership with

Thursday 21st November, 12pm-1.30pm, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Valorization of Traditional African Musical Instruments: Heritage, Creative Challenges, and Socio-Economic Development

The conference will address the issue of the valorization of traditional African musical instruments, as well as the socio-economic challenges of their preservation and contemporary use.

Speakers :
● Ghita Khaldi (moderator) (Morocco)
- Director of cultural projects - Founder / NGO Afrikayna
● Ahmed Margaa (Morocco)
- Museum Curator / National Museum of Music
● Mourad Belouadi (Morocco)
- Musician and composer
● Michel N’Doh (Ivory Coast)
- Cultural Engineer and Researcher in Organology - Co-initiator / Project of Traditional African - Instruments collection and promotion (VITA)
● Fouzi Chayab (Morocco)
- Technical director for major festivals
● Khalid BELHAIBA (Morocco)
- President of the Moroccan Association of Master Luthiers
● Bensalh Romh (Morocco)
- Multidisciplinary artist, sculptor, and musician

This conference is organized in partnership with

in association with

with the support of

Friday 22nd November, 10am-11.30am, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Music Festivals in Africa and the MENA Region: Territorial attractiveness and socio-economic impact. What are the challenges?

The conference will explore the socio-economic impact of festivals, their contribution to regional development, and the specific challenges they face in their growth and sustainability.

Speakers :
● Seth Jordan (moderator) (Australia)
- Music journalist, radio broadcaster, and festival consultant
● Christine Okako (DR Congo)
- Artistic Production Manager / Amani Festival
● Marjana Jaidi (Morocco)
- Artistic Director / Oasis festival
● Faisal Kiwewa (Uganda)
- Founder and Artistic Director / BAYIMBA Cultural Foundation
● Nkong Victoria (Nigeria)
- C.E.O/ Qtaby Events
- Associate Producer / AFRIMA AWARDS
● Walter Wanyanya (Zimbabwe)
- Founder & Director / Jacaranda Music Festival

This conference is organized in partnership with

Friday 22nd November, 12pm-1.30pm, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Inclusion and diversity in the music industry: The central role of women in empowerment and community development.

The conference will address the challenges faced by women in the music industry, celebrate their achievements, and discuss strategies for a more inclusive and equitable future in the field.

Speakers :
● Katherine McVicker (moderator) (USA)
- Founder / Arts Connect Africa
- Director / Music Works International
● Gwenaëlle Kerboul (France)
- Founder and Consultant / Miracle Agency
- President / Mewem- mentoring program for women entrepreneurs.
● Violet Maila (South Africa)
- Projects Manager / Music In Africa Foundation
● Priscila Santana (USA)
- Programming manager for the iconic SummerStage Festival in New York city
● Nathalie Roy (France)
- Cultural action Department / SACEM music pole
● Ana Gomez de Castro (Spain)
- PR and CSR Manager / Live Nation Spain

This conference is organized in partnership with

Saturday 23nd November, 10am-11.30am, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Exploring the mediterranean music industry, music trade and talent diversity across the region.

The conference will analyze the current state of the music industry in the Mediterranean region, highlighting local and international successes, emerging trends, and collaboration opportunities.

Speakers :
● Olivier Rey (moderator) (France)
- Director / Babel XP
● Armand Llaçer (Espagne)
- Director / Fira Trovam and Valencia Music Office
● Celine Hitti (France)
- Head of Artist Services / Believe MENA
● Sonia Noor (Morocco)
- Singer and Songwriter
● Nabil Canaan (Lebanon)
- Director / Station Beirut
● Dareen (Egypt)
- Singer and Songwriter

This conference is organized in partnership with

Saturday 23nd November, 12pm-1.30pm, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Intra-African mobility of artists and music professionals: Current state, practices, and solutions.

The conference will explore the solutions to be built and the advocacy efforts needed to ensure the free movement of artists and music professionals across the African continent.

Speakers :
● Camille Seck (moderator) (Senegal-France)
- Founding member / KAANI
● Babylas Ndiaye (Senegal)
- President / Arterial Network
● Pierre Claver Mabiala (Congo)
- Founder / YARO Cultural Space and N'SANGU NDJ-NDJ Festival
● Ghita Khaldi (Morocco)
- Director of cultural projects
- Founder / NGO Afrikayna
● Didier Awadi (Senegal)
- Singer and Songwriter

This conference is organized in partnership with

Monday, November 18 to Friday, November 22, 10:00 AM to 1:00 PM and 3:00 PM to 5:00 PM, Hiba Foundation (Hiba Lab) / VFM Stages

By registration and prior selection

Empowering Skills in Music Technical Professions

This 5-day training program aims to educate young professionals interested in the technical aspects of music, focusing on the fundamentals and techniques of sound and lighting. It consists of morning workshops and live immersion on the stages of the Visa For Music festival in the afternoons.

Speakers :
● Valerian Pouleur (Belgium)
- Sound engineer
● Jean-Marc Pitance (Belgium)
- Lighting engineer
● Saintrick Mayitoukou (Congo-Senegal)
- Sound engineer

This workshop is organized in partnership with

with the support of

Thursday, November 21, 10:00 AM - 12:00 PM, Institut Français du Maroc (Gérard Philippe Room)

By registration and prior selection

From the Local Stage to International Festivals: Accessing Global Opportunities for Emerging Artists

This workshop aims to address the questions emerging artists and their agents have about transitioning from the local level to international opportunities, particularly in terms of festival programming.

Speakers :
● Ursina Sprenger (Switzerland)
- Managing director / Afro-Pfingsten Festival

This workshop is organized in partnership with

Session 1: Friday, November 22, 10:00 AM - 1:00 PM, Institut Français de Rabat (Fab-Lab)
Session 2: Saturday, November 23, 10:00 AM - 1:00 PM, Institut Français de Rabat (Fab-Lab)

By registration and prior selection

Introduction to Interactive Music and Music Creation for Video Games

As part of the Digital November program, the workshop will introduce the fundamental principles that enable music to dynamically adapt to a game's actions and events, creating an immersive and engaging experience for players.

Intervenants :
● Malik Yahi (France)
- Musician, Composer, and Video game designer

This workshop is organized in partnership with

Saturday, November 23, 10:00 AM - 1:00 PM, Goethe-Institut Morocco

By registration and prior selection

Introduction to the World of DJing

This workshop will provide a comprehensive introduction to the world of DJing, covering both the equipment and basic terminology.

Speakers :
● Maria Malasangre (Brazil)
- Artist and Founder of SoundSisters
● Soukaina Elaklaa (Morocco)
- DJ Artist
● Souad Kadi (Morocco)
- DJ Artist

This workshop is organized in partnership with

Saturday, November 23, 10:00 AM - 12:00 PM and 1:00 PM - 3:30 PM, Onomo Terminus (Chellah Hall)

By registration and prior selection

Business Incubation Program in the Cultural and Creative Industries (PIICC): Optimizing your application to the European Union: strategies and best practices

This workshop is designed to provide you with the tools to start a cultural cooperation process with the European Union's funding programs. An important condition for participating in the workshop is having attended the information session on Friday, November 22.

Intervenants :
● Bénédicte DE BROUWER (Belgique)
- Responsable des projets européens / MAD Brussels

Ce workshop est organisé en partenariat avec

Thursday, November 21, 2:30 PM - 4:00 PM, Mohammed VI Museum (Auditorium)

OPEN TO ALL

Spotify for Artists: Discovering a Path

The masterclass will spotlight the Moroccan rap artist Tchubi, who will share his inspiring journey, from the emergence of his initial musical ideas to his early performances. He will also answer questions from the participating young artists, providing valuable advice to support them in their own paths.

Speakers :
● Naoufal El Amrani (Morocco-UAE)
- Senior Artist and Label Partnerships Manager / Spotify
● Tchubi (Morocco)
- Artist