The success of the third edition of Visa For Music, in November 2016 illustrated the growth of this event on the international stage. It became an indispensable international marketplace for World and New Music of these regions, but also a professional platform for the music industry in Morocco and countries of the South.
Visa For Music confirmed its position as the essential meeting place for professionals in the music industry at large, a meeting taking place each year in Rabat, the « City of Light », dealing as THE african cultural city. Allowing the meeting of artists and professionals of the musical sector, Visa For Music gathers and organizes the social, institutional and economical forces around important themes for the development of the region.
Moreover, Visa For Music is a showplace for the african musical identity and gives a good opportunity for artists of the continent to be known by professionals from all around the world through meetings and showcases.
The quality of the programming is the key factor of the success ; balancing guest artists of international renown, emerging artists with high potential, and the promotion of modern Moroccan music, building strong and clear identities for each sector.